Building Forward — Entry 006 🗒️

It’s Bigger than Execution (even though execution is at the core) 🎯

When you zoom out and look at the full Symphony cycle, we’ve built something that’s extremely good at doing.

Running ads. Launching pages. Collecting fan data. Emailing. Converting attention into actions.

That part matters. That part stays. That part is the engine.

But after talking to a lot of teams and seeing how artists are actually using Symphony in the wild… we’re starting to peel it back 🐆

Because the problem isn’t that people can’t execute… it’s that it’s way too easy to lose the thread.

Stuff gets launched and then buried.
A campaign ends and nobody notices for two days.
A page is collecting emails but the follow-up never happens.
The next step exists… it’s just not always obvious in the moment.

So we’re bringing what matters to the front: what’s live, what’s slipping, what’s working, and what to do next.

The 4 Pillars Teams Run Every Release On 🧠

When you think about a release cycle or honestly a brand’s marketing overall, it usually comes back to four pillars.

Let’s talk about it from a team lens first, because teams have helped make the patterns super clear in my mind.

1) Research 🔎

Before anything moves, teams are researching.

Trends. Creatives. What’s resonating. Demographics. Which sounds are popping. Which cities are waking up. What’s working for artists in the same lane.

And I’ll add my two cents here: everybody’s selling a “playbook.” But the teams that win aren’t just copying templates… they’re building their own point of view off real signals.

Symphony hasn’t traditionally been a research tool. But once Maestro started helping people draft marketing plans, we realized something: we already have pieces of research happening inside the app, we just haven’t treated it like a real pillar yet.

So yes… we’re building into this.

Sneak peek of what’s coming here for teams 🤐 

🪩 TikTok sound tracking

📁 IG sound tracking (and that’s just the start, we’ll drop an email once these are live)

2) Planning 🗓️

After research, it’s planning mode.

What’s dropping when. What needs to happen before release. What’s the content schedule. What’s the budget. What’s the rollout. Who’s doing what. What’s the priority. What needs attention today.

Typing that out is stressful 😭 because that’s literally the job.

So we started asking…
what if you could dump your research + plans into Symphony… and Symphony organizes it for you?
A tracker? A timeline? A view of what’s due and what’s next? Something that makes the plan visible, not scattered.

That’s the direction.

3) Execute ⚙️

This is Symphony’s home. I’m not even gonna play about this.

Symphony is an execution beast.
Media buying across platforms. Websites. Data collection. Fan capture. Email. Launch flows. You can execute most of your marketing strategy right here.

But here’s the truth: execution is only as strong as what feeds it.

A team told us something that stuck with me:

That’s not a skill issue. That’s a systems issue.

So part of what we’re building is making sure execution doesn’t rely on perfect memory or perfect organization. The app should keep you on track. It should nudge you. It should make sure a campaign doesn’t quietly end and leave you dark for a week.

4) Report 📊

Reporting… oof.

The days of living in spreadsheets and pulling manual reports for clients, partners, or exec teams…

that’s not what we want for you.

We’ve already started building the foundation here:

• Maestro scorecards

• campaign performance breakdowns

• early team analytics views

• and the beginning of deeper social + platform analytics

But we’re going deeper with real reporting - the kind you can download, share, and actually use across your roster or clients without spending hours assembling it.

🤐 Heard Team plan users might even be able to white label reports