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- From Three Dashboards to One
From Three Dashboards to One
How one label stopped paying three companies to do the job of one dashboard.
 | Rostrum Records was running paid campaigns across three vendors with three dashboards — and none of them agreed. Spotify ads through one company, TikTok boosts through another, Meta through a third. Post-campaign analysis always felt like it missed the mark. Then they found Symphony and consolidated it all into a single dashboard. Here's how they did it ★ |
Let’s Break it Down⬇︎★
★ From scattered vendors to one dashboard: Rostrum was juggling three companies to run paid campaigns across three platforms. Three invoices, three logins, three reports that never told the same story. Symphony replaced all of it — one dashboard, every platform, every dollar accounted for.
"Everything in one place truly eliminates the confusion across platforms and helps us better inform our paid media strategy and decisions." — Molly, Rostrum Records
★ Soundtracking + instant promotion: when a track catches organic traction, Rostrum doesn't wait. They track trending sounds, spot the momentum, and launch paid campaigns on their top-performing creative the same day — all from the same dashboard they use to monitor everything else.
"Symphony makes it so easy to quickly add fuel to the fire." — Rostrum Records
★ Real-time performance, real-time decisions: post-campaign analysis used to be a guessing game. Now Rostrum sees performance in real time and makes the call themselves — no waiting on a vendor to send a recap deck two weeks later.
★ The power back in their hands: instead of relying on external partners to run, optimize, and report on every campaign, Rostrum took it all in-house. Turnkey paid media, managed by the people who actually know the music.
"We now feel capable of managing our paid media and marketing efforts more directly and efficiently, putting the power of a turnkey approach in our own hands, rather than relying on external partners." — Rostrum Records
The Idea ★Labels have been outsourcing paid media forever — not because they wanted to, but because the tools were too complicated and the reporting was too fragmented to do it themselves. Rostrum flipped that. They stopped splitting campaigns across vendors and started running everything from one place — spotting organic momentum, launching same-day campaigns, and reading results in real time without asking anyone for a report. |  |
The Strategy ★
Track trending sounds. Spot organic traction. Move same day. That's the loop — and it runs entirely inside Symphony. No agency turnaround, no scattered reporting, no confusion about what's working. When a track is heating up, Rostrum promotes the best-performing creative instantly and reads the results before the day is over.
That's what happens when a label stops outsourcing their growth and starts owning it.
"Before Symphony, paid campaigns were spread across multiple companies — one for Spotify ads, another for TikTok boosts, someone doing Meta. The data always felt like it missed the mark. Now everything is in one place." — Molly, Rostrum Records