Going viral once is luck. Twice is a system.

Symphony University Ep 15: Seizing The Algorithm 🎓

Everyone wants to go viral. Almost nobody can do it twice. That's the tell that virality isn't luck, it's a system. And the people who understand it can run it again and again while everyone else waits to get lucky.

Class is back in session with Eric Cromartie, the founder of Rising Tides and the marketing mind behind one of the most compelling new voices in folk, Mon Rovîa. Eric helped grow him past 5 million fans and over a billion views, taking an Afro-Appalachian folk project from a quiet corner of the internet to the Grand Ole Opry & Kelly Clarkson Show. Then he did the thing most people never do: instead of keeping that playbook to himself, he turned it into an agency that now runs content and full-funnel campaigns for labels, managers, and independent artists across the industry.

Join us Tuesday, June 16th at 2:00 PM EST for an exclusive Symphony University session: "Seizing The Algorithm: Systems and Strategy Behind Virality."

Eric is breaking down how he actually does it. Not theory, the real systems behind making music spread on purpose.

In this session, you'll learn:

🎓 Why virality is a system, not luck, and how to build one you can run more than once
🎓 How to turn a single viral moment into lasting momentum instead of a one-off spike
🎓 The content engine behind Mon Rovîa's rise past 5 million fans
🎓 How to run full-funnel campaigns that convert attention into real fans, not just views
🎓 The modern tools and systems that let a lean team move like a full one, so you spend your energy on the work that actually matters

This is the operational backbone behind some of the sharpest viral campaigns in music right now, taught by the person running them.

Class is in session. Bring a notebook.