Meet Simmy. She runs the spend.

Every good ad campaign is a daily job.

The launch is sometimes the easiest part, everything after that decides whether the record travels: watching what converts, cutting what doesn't, moving the budget while the window is still open.

You already met Maestro, your chief of staff. He decides the play. Simmy is the one who runs it.

You send the outcome you want. Maestro briefs her, and she makes the calls: the objective, the platforms, the audience, the creative test. She builds it across Meta, TikTok, and YouTube, then sends the full brief back for your approval before a dollar moves.

You say go. She runs it daily, and the results come back through Maestro in the same thread.

Here's the whole job:

• ^_CAPABILITY: Campaign Builds

• ^_CAPABILITY: Platform Setup

• ^_CAPABILITY: Creative Handling

• ^_CAPABILITY: Audience & Targeting

• ^_CAPABILITY: Launch & Spend Control

• ^_CAPABILITY: Post Launch Optimization

^_CAPABILITY: Campaign Builds

You know the part where you open the ads manager, stare at nine required fields, pick something for objective, and quietly hope it was the right one? That is where most artist campaigns go sideways before a dollar moves.

Simmy starts from a clean brief instead. You send the outcome you want, Maestro briefs her, and she makes the calls that follow: the audience, the creative test, how the campaign is built, and what happens to it every day after launch. She runs it across Meta, TikTok, and YouTube, then sends the full brief back for your approval before a dollar moves.

^_CAPABILITY: Platform Setup

This is the boring layer that decides whether a campaign works at all, and it is the one nobody checks.

Simmy wires it:

• ad account

• Facebook Page

• Instagram link

• Meta and TikTok pixels

• conversion event

If your accounts are not connected yet, you get a one-tap link first, and no passwords ever change hands.

The version that matters in practice: before ads run to a pre-save, she confirms the pixel on that page is actually firing, so the campaign optimizes to saves instead of clicks. That single check is the difference between spend that buys fans and spend that buys traffic.

^_CAPABILITY: Creative Handling

Simmy works with what you already have. She will not invent creative out of thin air, and that is on purpose.

Send her a file in the thread, point her at an Instagram or TikTok post you want to run, or paste a TikTok Spark code so the ad runs as the organic post. Give her a few variants and she will test them against each other instead of guessing.

Say you shot three vertical clips plus the cover art: She builds three ads from the clips, one Spark ad from your best-performing TikTok, points them all at the pre-save, and runs them as a test set, so you learn which hook wins before the budget scales.

^_CAPABILITY: Audience & Targeting

Targeting is where money quietly disappears, usually into an audience that stopped converting days ago.

Simmy builds from your real data:

• Broad to start

• Interests when they earn it

• Lookalikes off your engagers

• Pre-savers

• Buyers

• Retargeting for site visitors and video viewers

• Geo and age cuts that fit the record.

In practice that looks like 18 to 34 across the US, UK, and Brazil, running broad first, with a retargeting stack aimed at everyone who hit the pre-save page and did not save. Once the pixel has enough events, she builds a lookalike off the people who did.

^_CAPABILITY: Launch & Spend Control

Nothing goes live until you say the number out loud.

Daily or lifetime budget, campaign or ad-set level, start and end dates. Maestro sends you the full brief in one message: objective, spend, audience, creative, destination. You confirm, and only then does Simmy publish.

"$30 a day on Meta, traffic to the pre-save, seven days, 18 to 34 in the US, three clips." You say yes. She launches, and the live campaign comes back to your thread. She runs inside the guardrails you set, and she cannot start something new on her own.

^_CAPABILITY: Post Launch Optimization

This is the part that almost never happens on an artist campaign, and the part that decides the outcome.

Simmy reads performance daily and acts on it:

• pausing the dead sets

• moving budget to what is converting

• swapping creative

• catching delivery problems.

Or you just ask. "How are the ads." "Kill anything over $2 a click." "Double the budget on the winner."

For example: day three, one clip is at $0.18 a click and driving forty percent of the saves, while the other two are flat. She pauses the two, moves their budget into the one that is working, and rides it through release week. That is the whole job, and it only works if somebody is actually watching.

Simmy builds it, sets it up, handles the creative, picks the audience, launches on your word, and keeps optimizing while you are busy being an artist.

You send the outcome. She runs the spend. Maestro brings you the results.

Text Maestro: +1 (310) 774-7035
Or by clicking below:

Meet the rest of the roster as they come online.

P.S. Still getting your bearings in the new Symphony? Come hang at Symphony V2 Office Hours, live every Thursday at 1PM EST. We walk through it and answer everything in the room.