Power Up Your Shopify Purchase Funnel Before Black Friday Hits 💥

⚡️ Meet the Shopify Purchase Playbook

Your automatic e-commerce funnel, built the moment you connect your store.

This is Symphony’s first full e-commerce growth system — designed to give you the agency-level funnel architecture that most Shopify stores struggle to create on their own.

Launch in minutes:

1️⃣ Connect Shopify
2️⃣ Pick the products to promote
3️⃣ Symphony builds your full Top/Middle/Bottom of funnel
4️⃣ Launch your purchase-optimized campaign

🏎️ Built to Drive Real Purchase Growth

Everything in this playbook is engineered for one outcome: turning shoppers into buyers — predictably, consistently, and at scale.

🔁 Conversion-first campaign structure tuned for purchases
🛍️ Audiences that refresh automatically as your store learns
💰 Funnel architecture optimized for revenue, not impressions
👕 Works across your entire catalog — merch, apparel, digital goods, drops, prints, courses, and more

💸 Your Complete E-commerce Funnel — Built for You in Seconds

When you pick a product, Symphony instantly builds the same 3-layer purchase funnel used by top e-commerce agencies:

Top-of-Funnel (TOF) – Bring in new potential customers

• Broad + interest-based audiences

• New-customer lookalikes

• Prospecting signals trained for ecommerce

Middle-of-Funnel (MOF) – Re-engage warm shoppers

• Product viewers

• Add-to-cart sessions

• High-intent site visitors

• Engaged store traffic

Bottom-of-Funnel (BOF) – Convert high-intent buyers

• Purchaser lookalikes

• Repeat buyer segments

• Hot retargeting pools optimized for purchases

In minutes, you get a complete e-commerce sales system — the kind creators and brands pay agencies thousands for. Now, it’s built automatically inside Symphony.

📱 The New Symphony Performance Dashboard

Your dashboard has been completely redesigned to give you a clearer, faster view of how your campaigns are performing — across every layer of your funnel.

This update is available to all users, and makes it easier than ever to understand what’s working, what’s improving, and where to focus next.

What’s new 🆕⬇️

Funnel Overview 💰

Visualize how TOF, MOF, and BOF audiences contribute to your total performance, with clearer visibility into where purchases are coming from.

Audience-Level Insights 👥

Instantly identify which audiences are converting, which need budget adjustments, and where you’re getting the strongest ROAS.

Product-Level Performance (for Shopify users) 🛍️

Break down performance by product — from top sellers to rising interest — when your store is connected.

Cleaner layout & faster navigation 🧭

A refreshed card-based design that makes it easier to scan results, understand trends, and move through your dashboard quickly.

The new dashboard gives you the clarity you need to see what’s driving growth — at a glance.

📊 Upgraded Campaign Stats & Analytics

This update goes far beyond a visual refresh — it gives you deeper visibility into how your campaigns perform, with metrics built for true e-commerce clarity.

Ecommerce-Level Metrics 📈

Track every step of the purchase journey with new, revenue-focused data:

• Cost per purchase

• Purchase conversion rate

• View → ATC → Purchase drop-off

• Revenue generated

• ROAS broken down by funnel layer

Creative Breakdown 🎨

Review TOF, MOF, and BOF performance independently, with insights that reveal which audiences are driving results.

Audience Breakdown 👥

TOF, MOF, BOF performance — each shown independently with actionable insights.

Real-Time Optimization Signals ⚡️

Symphony surfaces actionable recommendations to:

• Shift budget

• Expand high-performing audiences

• Refresh underperforming creatives

• Strengthen retargeting pools

This makes it easier than ever to scale what’s working and refine what isn’t.

🛍️ Built to Help You Sell What You Create

You’ve put the work into making your products — now you have the tools to turn that effort into consistent, compounding sales.

From your funnel to your analytics to your performance insights, Symphony is now fully equipped to help creators convert attention into revenue, without the complexity.