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Symphony Spotlight π
How Tiktok & Symphony Pre-Saves Led to Community Building
From Pre-Saves to Personal Connections π₯
Today's Symphony Spotlight shines on Bobby DeMario's innovative approach to fan engagement. By leveraging Symphony's pre-save feature in a unique way, Bobby transformed the simple act of pre-saving music into an immersive fan experience. His journey underscores the power of creative marketing and the importance of giving fans a meaningful way to enter an artist's world.πππππ |
Letβs Break it Down β¬οΈ
π‘ How Symphony's pre-save feature became the gateway to Bobby's fan community
π The innovative strategy that combined TikTok Live with Symphony's pre-save tool
π The impressive results of creating a direct, personal connection with fans
The Idea π‘Bobby DeMario was on a mission to create more than just pre-saves; he wanted to build a dedicated fan community. While most artists use pre-saves solely for streaming numbers, Bobby saw an opportunity to forge deeper connections. He needed a tool that could bridge the gap between pre-saves and direct fan interaction. |
The Strategy π
Bobby's approach was truly innovative. He leveraged Symphony's pre-save feature as a gateway to a unique fan experience. Instead of directing fans to a traditional website after pre-saving, Bobby invited them to join a Snapchat group chat. This strategy allowed him to interact with fans directly, creating a personal touch that went beyond typical artist-fan relationships.
To drive traffic to his pre-save link, Bobby utilized TikTok Live. He engaged with viewers in real-time, sharing his music and encouraging pre-saves. This combination of Symphony's pre-save tool and TikTok's algorithm created a powerful funnel for community building.
The Results π
Thriving Community: Bobby built a Snapchat group chat with over 200 active users from zero through pre-saves π
Fan Participation: The group chat became a space for fans to contribute ideas for merch and actively participate in Bobby's artistic journey π
Increased Engagement: The personal interactions fostered through this approach helped Bobby cultivate a loyal fanbase invested in his music and career βοΈ
+90.8% Increase in Connected Fans
951 Forever Saves and fan data collected
+92.6% Increase in Spotify Monthly Listeners
+249.4% Increase in Spotify Followers
The Symphony Impact π―
Symphony's Pre-Save feature provided the foundation for Bobby's innovative strategy. By offering a flexible tool that could be integrated with other platforms, Symphony enabled Bobby to create a unique fan experience that went beyond traditional pre-save campaigns and helped him go beyond just streaming numbers.
βSymphony's pre-save feature was the key to unlocking a whole new level of fan engagement for me. It allowed me to not just promote my music, but to create a real community around it. The ability to direct fans to my Snapchat group after pre-saving was a game-changer. It's not just about the numbers anymore; it's about building real connections with the people who support my music."
- Bobby DeMario
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