Symphony Spotlight ⭐

Turning Underperforming Cities into Sold-Out Tour with Hunter Hayes

November 21, 2024

Strategic Tour Marketing: From Empty Venues to Full Houses 🎸 

Country star Hunter Hayes transformed underperforming shows into a sold-out sensation across multiple cities. When ticket sales weren't hitting targets, his team turned to SymphonyOS's marketing tools and flipped the script. Here's their playbook for transforming tour performance 🚀

Let's Break it Down ⬇️ 

🎯 Targeted Tour Marketing: Hunter’s team pinpointed underperforming cities for ticket sales and launched a campaign to specifically drive sales in these areas, ensuring an impactful presence in each venue.

💡 Strategic Ad Optimization: The team developed highly targeted ads to reach specific audiences and guide them to the ticket purchase pages.

📊 Focused Campaign Execution: The team deployed SymphonyOS’s advanced targeting to maximize reach, optimize the user experience, and boost conversions in key markets.

The Idea💡

Despite Hunter Hayes' established audience, ticket sales weren't meeting expectations. The team developed a high-impact marketing campaign focused on precise audience targeting and compelling messaging to drive ticket sales across all venues.

The Strategy 🚀

  1. Increase Sales: Hunter’s team used SymphonyOS’s “Increase Link Clicks” tool to guide fans directly to ticket purchase pages, streamlining the buying journey and maximizing conversions.

  2. Demographic-Based Targeting: Ads were tailored to specific demographics, interests, and behaviors to reach potential ticket buyers most likely to engage with Hunter’s music.

  3. A/B Testing Ads: Multiple ad variations were tested to identify the highest-converting creatives for each city.

  4. Audience Retargeting: Fans who engaged with the initial ads were retargeted, boosting conversion rates and fan engagement.

The Results 📈

  • 30% Increase in Followers: The campaign drove substantial growth in Hunter’s online following, further amplifying fan engagement.

  • 100% Sold-Out Shows: The precise targeting turned every underperforming location into a sell-out, ensuring a packed audience across all venues.

  • Improved Conversion Rate: The team’s strategic targeting and compelling ads resulted in a notable increase in ticket sales across all focus cities.