Symphony Spotlight ⭐️

The Secret Weapon of Biking With Francis to Achieve 1200% Growth

July 24, 2024

The new playbook that reinvented how to Increase Streams through Playlisting 🎧

Biking with Francis achieved a +1200% increase in playlist growth with just ONE simple addition to their marketing strategy!

But how'd they pull it off? Let’s get into their secret!

Biking With Francis is a boy band of 3 members: Garrett, Max, and Josh. They recently released their single "CERBERUS" and wanted to find a unique way to promote it.

Let’s Break it Down ⬇️

  • 🎯 Promoting a new single while growing playlist followers

  • 💡 How SymphonyOS's Grow Playlist Followers Playbook linked "CERBERUS" inside the playlist to drive traffic through ads

  • 🌐 The strategy of targeting audiences with similar interests and creating compelling content

  • 📊 The results of a cost-effective campaign that increased playlist followers and streams

The Idea 💡

Biking with Francis aimed to boost streams for their new single "CERBERUS" through playlisting. Using Symphony's Grow Playlist Followers, they could select "CERBERUS" to autoplay when listeners opened the playlist. The goal was to increase streams for "CERBERUS" and grow playlist following.

The Strategy 🚀

  1. "CERBERUS" Takes Center Stage: They used "CERBERUS" as the anchor for their playlist, linking the song inside the playlist and driving traffic to it using Grow Playlist Followers Playbook. This allowed them to drive traffic to the playlist and "CERBERUS” at the same time.

  2. Reaching the Right Ears: They curated a playlist that perfectly matched the vibes of their new track, aiming to grow both their playlist followers and the streams of "CERBERUS”.

  3. A/B testing: Biking with Francis started with a small ad budget for two weeks on their playlist, after seeing positive results, they increased their budget to further growth.

Listen to "CERBERUS" by Biking With Francis

"CERBERUS" - Biking With Francis

symphony.to/biking-with-francis/cerberus-single

The Results 📈

  • +1200% Playlist Growth

  • +40% Follower Growth

  • +83% Stream Growth

  • +88% Increase in Shazams

Megh, Symphony’s CEO, shares game on incorporating this playbook into your marketing strategy 👀⬇️

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