Symphony Spotlight ⭐

Symphony's Event Pages Power Uncle Waffles' East Coast Takeover

Let's Break it Down ⬇️ 

• 🎯 Custom Event Pages: Uncle Waffles' team used SymphonyOS’s Event Pages to create tailored tour pages integrated with Facebook Pixel, enabling detailed conversion tracking

• 💡 Data-Driven Marketing: The campaigns collected valuable fan data, including emails and phone numbers, through RSVP and pre-sale setups, allowing for future re-engagement

• 🌐 Precision Targeting: Focused campaigns targeted fans in Boston and Brooklyn, tracking key metrics like "tour link clicks" and “cost per click (CPC)” to optimize performance.

• 📊 Real-Time Conversion Tracking: SymphonyOS tracked conversion events, allowing Uncle Waffles' team to monitor results and make real-time adjustments for maximum ticket sales.

The Strategy 🚀

1. Custom Tour Pages with Pixel Integration: Designed personalized Event Pages for each city stop, fully integrated with Facebook Pixel to track conversions, clicks, and user behavior for optimizing ad spend.

2. Lead Generation Through RSVP and Pre-Sale: Collected valuable fan data, including emails and phone numbers, through RSVP and pre-sale forms, enhancing retargeting and email marketing efforts.

3. Precision Audience Targeting: Launched highly-targeted 5-day ad campaigns using geo-targeting and audience segmentation for fans in Boston and Brooklyn to maximize local reach and engagement.

4. Conversion Rate Optimization (CRO): Used SymphonyOS’s real-time analytics to track key conversion metrics like cost per click (CPC) and "tour link clicked," allowing for dynamic ad adjustments and budget optimization.

5. Low-Cost, High-Impact: Focused on reducing cost per conversion, achieving an efficient $0.88 CPC in Boston and $0.58 CPC in Brooklyn, while maximizing ticket sales and walk-up attendance.

The Results 📈

The campaign's success was evident in both numbers and atmosphere

• Boston: Achieved an impressive cost per conversion of $0.88.

• Brooklyn, NYC: Outperformed expectations with a cost per conversion of just $0.58.

It not only drove ticket sales but also:

• High Conversion Rates: Both campaigns delivered low cost-per-click (CPC) and high conversion rates, leading to strong ticket sales and increased walk-up attendance.

• Fan Data Collection: Collected numerous emails and phone numbers via RSVP and pre-sale forms, building a valuable fan database for future marketing and re-engagement opportunities. SymphonyOS tools resulted in a full house, with 10,000 fans experiencing an unforgettable night.

The Symphony Impact 🎯

Symphony's platform provided Uncle Waffles and her team with crucial data-driven insights, enabling them to precisely target and engage with fans in specific locations, resulting in highly cost-effective conversions and sold-out shows. This deep understanding of her audience not only boosted immediate tour success but also equipped the team with valuable fan data for future tours.

“The most important thing is seeing who sees me so I can better service the people who see me. Having data to see exactly who and where my supporters are is so important for me, especially at the stage I am in my career.”

-Uncle Waffles

“Symphony has allowed us to keep up with our success and allowed us to continue to add value to the people we represent.”

-KAIINTHECUT Management