Symphony Spotlight ⭐

How MARJA'KIM Exploded His Apple Music Streams by 40%

October 24, 2024

Closing the Streaming Gap Between Spotify and Apple Music for Explosive 40% Growth 🚀

Today's Symphony Spotlight shines on MARJA'KIM and his management team, led by Khil Datta, who cracked the code on cross-platform streaming growth. Learn how they leveraged SymphonyOS to expand their Apple Music presence while maintaining their Spotify momentum.

Let's Break it Down ⬇️ 

🎯 Strategic Platform Expansion: MARJA'KIM's team identified the untapped potential in Apple Music, creating a focused strategy to reach new listeners while maintaining their Spotify success.

💡 Content Optimization: They analyzed their existing catalog to identify the best-performing content, using these proven winners to drive their Apple Music campaigns.

🌐 Custom DSP Targeting with SymphonyOS: Using SymphonyOS's custom DSP feature, they precisely targeted potential listeners most likely to engage with MARJA'KIM's music.

📊 Smart Budget Allocation: The team maximized their campaign impact by strategically distributing their budget across their most effective Increase Music Streams campaigns.

The Idea💡

MARJA’KIM’s team recognized the importance of diversifying their listener base and sought to expand beyond Spotify to Apple Music. Their goal was to increase streams on Apple Music and reach new listeners by employing a strategic campaign that would maximize their budget and audience reach.

The Strategy 🚀

  1. Custom DSP Targeting: The team leveraged SymphonyOS’s custom DSP feature to target relevant Apple Music listeners, using data from Spotify to craft precise audience segments.

  2. Running A/B Campaigns: MARJA'KIM ran multiple Increase Music Streams campaigns, testing different creatives and messaging to identify the highest-performing ads.

  3. Optimizing the Best-Performing Content: Once the best-performing ads were identified, the team focused the budget on these top assets to maximize reach and impact.

  4. Tracking and Adjusting in Real Time: They used SymphonyOS’s analytics to track results and made real-time adjustments to optimize click-through rates (CTR) and cost per acquisition (CPA).

  5. Audience Retargeting: MARJA'KIM engaged with users who showed interest in his music through retargeting efforts, increasing conversions and fan loyalty.

The Results 📈

  • 40% Increase in Apple Music Listeners: The focused campaign resulted in a substantial 40% growth in MARJA’KIM’s Apple Music audience, successfully bridging the gap between Spotify and Apple Music listeners.

  • Improved Budget Efficiency: By fine-tuning the campaigns and focusing on high-performing content, they maximized their budget’s impact, achieving significant growth without overspending.

  • Expanded Audience Reach: MARJA’KIM was able to successfully diversify his listener base, growing his fanbase across multiple platforms.