Symphony Spotlight ⭐️

Cash Cobain & Ice Spice Redefined the Release Playbook

August 02, 2024

Cash Cobain and Ice Spice's Pre-Save Strategy That Broke the Internet 🌐🎤

Rap sensations Cash Cobain and Ice Spice's "Fisherrr - Remix” used Symphony's Pre-Save features, achieving a stunning
+604% listener increase in just one month! 🎣📈

Let's dive into the strategy behind this surprise release 🔥

Cash Cobain and Ice Spice, joined forces to create "Fisherrr - Remix". With fan engagement at the heart of their release strategy, they sought a unique way to build anticipation and announce their collaboration. 🤫

Let’s Break it Down ⬇️

  • 🎯 Building anticipation and collecting fan data for a surprise remix drop

  • 💡 How SymphonyOS’s pre-save feature streamlined fan data collection and enhanced engagement

  • 🌐 The strategy of using a no-release date pre-save to maintain excitement and surprise

  • 📊 The impressive results of generating hype and increasing monthly listeners

The Idea 💡

Cash Cobain and Ice Spice set out to revolutionize their release strategy for "Fisherrr - Remix”. Their goal: harness Symphony's Pre-Save Feature to generate massive hype while simultaneously gathering fan data. They looked to build anticipation without revealing the exact release date, maintaining the element of surprise and maximizing fan engagement.

The Strategy 🚀

  1. Teaser Campaign: Released a snippet of the "Fisherrr - Remix” to generate buzz and create fan anticipation

  2. Data-Driven Engagement: Leveraged SymphonyOS’s no-release date pre-save feature, maintaining an air of intrigue while gathering fan data.

  3. Use Guerilla Marketing: blasted QR Codes all around NYC with a link to SymphonyOS’s No-Release Date Forever Save Feature to gather Fan Data while keeping the release date hidden

  4. Incentivized Pre-Saves: Encouraged fans to pre-save the track, collecting valuable information in exchange for early access to the remix

Listen to "Fisherrr - Remix" by Cash Cobain

"Fisherrr - Remix" - Cash Cobain

symphony.to/cash-cobain/fisherrr-remix

The Results 📈

  • +20% Forever Saves: A significant portion of pre-saves were converted into forever saves, ensuring fans would automatically receive future releases.

  • +604% Increase in Monthly Listeners: The strategic pre-save campaign boosted monthly listeners by 604%, expanding the artists' reach and fanbase

“Since Megh and Chuka first introduced me to Symphony I knew it was the clear answer. We're always thinking about how we can utilize Symphony to enhance our tangible fan experiences. I'II be integrating Symphony into all artist projects work on, it's really a no brainer.”

-Daniel Byrnes, Cash Cobain Management 

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