Symphony University Ep 10: More Than A Release – Turning Your Rollout Into A Movement ⭐️

A great rollout is more than just dropping music—it’s about creating a moment, a movement, and a lasting impact. The most successful artists don’t just release music; they craft a full experience that resonates with fans, builds momentum, and keeps their audience engaged long after release day.

Class is back in session as we welcome Aara Holtzclaw, Marketing Director at Alamo Records, who has played a key role in shaping the careers of artists like Masego, Kevin Gates, Raq Baby, PGF Nuk, 03 Greedo & more. With over eight years in music marketing, Aara has mastered the art of rollouts—helping artists craft strategic campaigns that build momentum, engage fans, and turn releases into lasting moments.

🗓 Join us on Thursday, March 6th at 3:30 PM EST for an exclusive Symphony University session: “More Than A Release – Turning Your Rollout Into A Movement.” Learn how Aara has helped artists craft compelling narratives, structure successful campaigns, and transform their releases into cultural moments.

In this session, you'll discover:
⭐️ How to build an engaging rollout strategy that extends beyond release day
⭐️ Ways to involve your audience and turn casual listeners into dedicated fans
⭐️ How a Strong Narrative Can Transform Your Rollout
⭐️ Real-world examples of artists who have mastered the art of the rollout

Simply dropping a song isn’t enough. Don’t miss this chance to gain insights from someone who has helped shape the careers of groundbreaking artists.

Reserve your spot now and learn how to turn your next release into a movement. See you there!