The algorithm isn't random. He cracked it.

Inside the Machine that Powers Global Artists 👩‍🎨

Class is back in session 🎓 Next Tuesday, June 16th at 2:00 PM EST, Symphony U welcomes Eric Cromartie, founder of Rising Tides and one of the sharpest minds in music marketing, for a rare breakdown of how virality actually gets engineered.

Eric is the strategist behind Mon Rovîa's rise past 5 million fans and over a billion views, taking an Afro-Appalachian folk artist from a quiet corner of the internet to the Grand Ole Opry. Rather than keep that playbook in-house, he built it into an agency now running content and full-funnel campaigns for labels, managers, and independent artists across the industry.

What You’ll Learn:

🎓 Why virality is a system, not luck, and how to build one you can run again
🎓 How to turn a single viral moment into lasting momentum instead of a one-off spike
🎓 The content engine behind Mon Rovîa's rise past 5 million fans
🎓 How to run full-funnel campaigns that turn attention into real fans
🎓 The modern systems and tools that let a lean team operate like a much bigger one

Why This Session Matters 🔥

Everyone wants to go viral. Almost nobody can do it twice. That's the tell that virality isn't luck, it's a system, and the people who understand it can run it again and again while everyone else waits to get lucky.

Eric has spent years building those systems, the content engines and campaigns behind some of the most talked-about independent rollouts in music. Now he's breaking down exactly how it works for Symphony U.

Session Details 👇

📅 When: Tuesday, June 16th

⏰ Time: 2 PM EST

Don't miss this one. If you market music, this is the operational side most people never get to see.