The Symphony Effect 🪄

How Selena Gomez & Benny Blanco Are Turning Their Love Story Into Marketing Gold ✨

February 21, 2025

Selena Gomez & Benny Blanco’s Pre-Album Hype Playbook 🗝️

“I Said I Love You First” Cover Art

Selena Gomez and Benny Blanco are preparing for the release of their highly anticipated joint album I Said I Love You First, dropping on March 21, 2025. This being Selena’s first album since Rare in 2020, combined with Benny Blanco’s 12 Grammy wins, has created huge excitement. Here’s how the engaged couple is generating buzz ahead of the album release.

How to Draw Attention To Your Next Release 🎶👀

  • 🌍📲Maximize Social Media Impact: Selena, being the 3rd most followed account on Instagram, brings an enormous platform to the album campaign. With a combined 423 million followers, their announcement reached a massive audience right away, sparking immediate excitement and buzz.

  • 🎨🤳Craft a Visual Identity: Selena and Benny introduced the album’s theme through carefully curated posts, sharing the branding and mood of the album. This helps fans connect with the album’s artistic direction and sets expectations for the sound and visuals.

Benny Blanco’s Instagram feed seamlessly builds the narrative around their album release.

  • 📸Behind-the-Scenes & Personal Content: By sharing intimate, behind-the-scenes moments from their relationship, Selena and Benny give fans an exclusive look into their personal lives. This emotional connection creates a stronger bond with their audience and builds anticipation for the album.

  • ⏱️Strategic Single Release Timing: They released their lead single, Scared of Loving You, on Thursday the day before Valentine’s Day likely to avoid competition with other major releases such as Drake and Party Next Door’s $ome $exy $ongs 4 U album. This thoughtful timing allowed them to stand out and gain more visibility and fan engagement.

  • 🪞Add Your Personality: Benny’s viral, humorous Valentine’s Day video—featuring a bathtub full of nacho cheese—added a lighthearted element to the campaign while subtly promoting the album. These types of entertaining moments are perfect to feature your music in the background.

  • ⏳Pre-Save & Countdown Campaign: Leveraging Spotify for Artists, they set up a pre-save campaign and album countdown, ensuring fans were ready to stream the moment the album dropped. This strategy helps drive early merch sales and boosts engagement on release day.

Building on Brilliance with SymphonyOS🧱

While Selena & Benny’s campaign has built anticipation, integrating Symphony into their marketing flow would have streamlined their process and elevated their campaign. Here’s how:

  • ⭐️ Forever Saves & Superfan Insights: With Symphony’s Forever Saves, Selena & Benny could track where their most engaged listeners are, collect fan data (names, emails, locations), and create a custom pre-save website that reflects the album’s vibe and narrative—unlike a standard link. This would keep fans engaged leading up to release day and beyond.

  • 📈 Data-Driven Activations: With Symphony’s Pre-Saves & Forever Saves, Selena & Benny could pinpoint exactly where their music resonates most—down to the city. This insight would help them strategically plan listening events, live activations, or tour stops, create RSVP links, and personalize outreach for superfans—turning engagement into immersive fan experiences.

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