The Symphony Effect 🪄

Lola Young and The Waterfall Strategy🇬🇧 🌊

How The Waterfall Strategy Works💧

The waterfall strategy is all about gradually releasing singles over a period of time, each one stacked on top of the last to create a surge of excitement and anticipation for the final body of work. Streams from previous songs also carry over, fueling streaming platform algorithms and improving the chances for playlist placements. This cumulative effect not only keeps fans engaged but also boosts the overall visibility of each new release.

• 💥Choosing the Right First Single: Leading with a song that resonates with listeners helps spark initial buzz, Lola Young, started her rollout with “Conceited”, which quickly became a fan favorite and now has over 33M streams on Spotify. Lola ensured a strong start, drawing attention and excitement for what was to come.

• 🗓️ Release singles over time: Lola Young strategically released 7 of the 11 tracks from her album using the waterfall strategy. By the time her full album dropped on June 21, 2024, anticipation was at its peak. Fans had already connected emotionally with the singles, and the album’s story began unfolding.

• 📱Leveraging Social Media to Create Buzz: Lola Young tapped into the viral potential of platforms like TikTok, where her raw and unapologetic personality quickly gained attention. This style of content highlighted her vocal talent and helped her connect with fans authentically and even gained the attention of Sofia Richie and other popular TikTok influencers.

Proof Building Anticipation Works 🇬🇧 🌊

Lola Young’s single “Messy” has made waves, landing at #24 on the Billboard Hot 100 and securing the No. 1 spot in the UK. Beyond her singles, Lola expanded her reach through high-profile collaborations, including with Tyler, the Creator, and major performances, such as on The Tonight Show with Jimmy Fallon, boosting her visibility and solidifying her place in the global music scene.

Building on Brilliance with SymphonyOS 🧱

While Lola Young’s album strategy was highly effective, using a tool like SymphonyOS could have taken her campaign to the next level. Here’s how:

• 🦸‍♂️🦸‍♀️Building Superfans and Long-Term Engagement: Lola Young could have leveraged SymphonyOS’s Forever Save feature to encourage fans to automatically save her future tracks, creating a steady stream of early listens. By collecting valuable fan data such as names, emails, and locations, she could have built a direct connection with her audience, ensuring long-term engagement and a loyal fanbase.

• 📈Data-Driven Marketing: With SymphonyOS’s analytics, Lola’s team could have gained deeper insights into fan behavior, optimizing her marketing strategies for each single release. This would allow for more personalized and targeted campaigns, helping to sustain excitement and maximize the momentum for her album drop.

📈 Ready to grow your fanbase?

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