It's a wrap 🎁

but it doesn't end there

Monique Lopes
December 06, 2023

It’s that time of year again…

Spotify Wrapped made it’s comeback, guiding us through a journey of reflection 🚶‍♀️

Regardless of where you finished the ‘year’ off, I’d like to congratulate you on how far you’ve come🥂

Choosing to show up and do what you love everyday is inspiring ⭐️ In moments of reflection, don’t let comparison be the thief of your joy. The only person worth comparing yourself to is the person you were at the beginning of this year ❣️

A Few Takeaways from Spotify Wrapped 🤔

Data Ownership is Making Waves 🌊

In the evolving music landscape, streams alone don't determine success. Owning your fan data is key to controlling your career 🔑 Having direct contact with 1,000 loyal fans is more valuable than a number on the screen showing that you had [insert any amount of streams] of passive listeners this past year 🎧

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Food for Thought 🍝

The average payout is around $0.004 per stream. On average, 100,000 streams would equate to around $400 😬

Now, consider having 1,000 loyal fans. If you sell $20 worth of merchandise to 30% of these loyal fans in a month, you’re looking at $6,000—and this is just a single opportunity among many 💸

The data on your 1,000 loyal fans also provides insights into your touring markets and helps you make informed targeted ad strategies to acquire more loyal fans 📈

Not all Streams (or Fans) are Created Equal ⚖️

A listener more than likely has different streaming habits among various streaming platforms, highlighting that Spotify Wrapped stats aren't the sole metric to rely your 2023 success on.

Meeting your fans where they are: understanding their preferences, habits and identifying their listening platforms will take you FAR 🤫

The Sweet Spot for Success 🍨

Grow streams + collect emails

On Symphony your fans can Forever Save all your upcoming releases. Each record is automatically added to their library without the need for pre-saving every time, leading to more streams and instant discovery🚀
When a fan ‘subscribes’ to you and consents to providing data, the fan's email, name, location, and preferred streaming service are all passed to you
With one-click Spotify Pre-save, a single click from a fan logs them into Spotify, providing you with their contact info, name, location, + more 📊

And for those who’ve made it this far… here’s a little tea 🍵

Be on the look out for a major Symphony announcement— new Pre-save capabilities are about to take your Fanbase to the next level 🤫

Plus a fresh Episode of Symphony University is on the way 🎓 The Symphony Team is about to reveal 5 Keys to Success in 2024 🗝 See you there!